While watching how Catania avoided relegation on the last day of the Serie A season, and witnessing the all-too-familiar scene of fans stomping the pitch to snatch whatever they could from the players who have not escaped in time, my better half found it quite amusing to see players being stripped to their underpants, in an act of comic and barbaric proportion.
And while we were marveling on the colours of underpants the players were wearing, my better half said, "Why don't they sell advertising space on the underpants?"
I never have a sharp sense of business, but now I know for sure my better half does have a better acumen for (potential) commercial success.
If I were to maximize the exposure of my products or service through advertising, I would try something outrageous, something no one has ever tried before, and something inexpensive.
Then there should be no better place to place an advertisement on the players' underpants. It's definitely outrageous, for sure no one has ever tried before, and for Christ's sake inexpensive as it only covers a small amount of space with limited time of exposure, no pun intended.
But of course, you can't be cheap and sponsor one team only. You have to target all teams playing the final game at home (i.e., those who are most likely to fall victims to the grand theft of jerseys and shorts), and those home teams with a good chance of achieving something good (e.g., winning the title, securing a Champions League or UEFA Cup spot, or avoiding relegation) should be on top of your wish list.
If you have sponsored, say, Parma only, for the past weekend, the name of your product would never be shown to the crowd, as they could not avoid relegation and the players decided to weep instead of strip on the pitch.
And I heard that locksmiths and pile-driving companies are itching to give it a shot next season.
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